Television PSA's
If you've been watching television over the past several months, you may have caught a glimpse of our award-winning Public Service Announcements (PSA). Part of our “Choices” campaign, each PSA demonstrates the near impossible choices that families are forced to make when they do not have access to affordable housing. Choices that a family shouldn’t have to make - like having to choose between food or shelter, or paying their electricity bill or their rent.
If you'd like to view these PSA’s, please click on both of the following links:
We believe that all Canadians have the right to a safe, decent, affordable place to live. We hope that these ads will promote dialogue around the state of affordable housing in Canada and encourage people to join us in addressing this critical issue that impacts the lives of all Canadians.
Thanks very much to Cossette Communications Group Inc. for their work on our PSAs - and as a testament to their great work, congratulations on winning a Silver Marketing Award, and a Gold at the 2008 Bessies.
And most especially, thanks to those people who got in touch with us supporting and commending these PSAs - many who have experienced living in substandard housing or have had to live through the choices illustrated in these ads - re-affirming the power of these spots to demonstrate, in a limited time frame, the desperation and unjust dilemmas many families must face.
We sincerely appreciate all your support in helping us help all Canadians find a safe, decent place to call home - thanks again! |